Craig Twyford is the director of Octopus Analytics, a research company he launched in 2011. In 2014, inspired by the Mass Observation project, he began the JamJar Story Project, an online digital archive of everyday life in the UK. The archive was launched in June, and recently celebrated its first 200 uploads.
See Craig’s TEDx talk : The power of People watching
Favourite TED talk: Hans Rosling ‘on global population’